About our award-winning book The Art of the Tale

The right story, well told, can transform and impact your presentation like nothing else. Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speechwriting. Our book explores four aspects of effective communication and storytelling: 

 

Developing your story 

It seems a little self-evident, but when shaping the delivery of your story, the first ingredient you’ll take into account is the story itself. Whether it’s humorous or serious, silly or soul searching, understanding your story and the power it possesses to connect with listeners will help you craft more meaningful and memorable messages. But what is a story? What elements does it contain? How does it differ—if at all—from an anecdote?

 

Connecting with your listeners

Who is your audience? Is it your board of directors? Your customers? Your clients? Your employees? Your interns? Conference attendees? Knowing who you’ll be telling your story to is as important as knowing what story you’re going to tell. 

 

Understanding the context

Every told story is experienced within a specific context—a social encounter that has certain inherent expectations. Taking the venue into consideration will go a long way toward helping you deliver your story effectively.