The Art of the Tale was written by two of the nation’s premier communicators and offers business leaders, educators, and keynote speakers dozens of specific tools for reaching listeners in effective ways, born from their in-the-trenches experience crafting thousands of hours of speeches and presentations.
Why we wrote it.
Over the years we’ve gotten to meet and, in many cases, become closely acquainted with some of the most influential people in the literary and corporate worlds. We’ve heard about their accomplishments, and their regrets, and we’ve detected a pattern: nearly all of the executives we’ve worked with wish that they were better communicators.
And the communication skill nearly every one of them wanted to become better at was storytelling.
We’ve been honored to spend decades of our lives filling that need and helping leaders and speakers add the gift of storytelling to their repertoire.
In The Art of the Tale, we share our insights and storytelling keys with anyone hoping to engage their audiences, elevate their organizations, and share their messages through the power of story.
Why it’s unique.
This book presents aspects of storytelling that have rarely - if ever - been addressed in comparable literature.
We will cover why: 1) practice doesn’t make perfect, 2) you should never tell the same story twice, 3) there is no right way to tell a story, 4) you shouldn’t try to memorize your stories, and 5) it’s vital to pretend less and believe more in the stories you share.
We also address how to use storytelling to not only illustrate your point, but to create trust, build rapport with listeners, and forge a relationship with an audience.
The Art of the Tale also introduces an entirely new way of understanding story, so no matter how long your stories are, you can benefit from understanding and applying the principles of The Story Cube.
Who it’s for.
The Art of the Tale is a unique resource written by a pair of professional storytellers with five decades of experience between them.
The principles in the book will help communicators of all stripes to become better storytellers and will also appeal to…
…communication experts.
…life coaches.
…inspirational and motivational speakers.
…professional speech writers.
…teachers and educators.
…keynote presenters.
…professional storytellers.
…anyone with a story to tell or a message to share.